civic pride

Translations
гордость за свой город
The parade was organized to boost civic pride.
Парад был организован, чтобы повысить гордость за свой город.
Definitions
Civic pride refers to the sense of pride and satisfaction that individuals feel towards their community or city, often stemming from its achievements, culture, history, and overall quality of life. It encourages residents to engage in activities that promote the welfare and improvement of their local area.